the marketing automation blog

Welcome To Our BlogOur analysis on marketing automation and inbound marketing topics

Discover the solution

Webmecanik achieves a record-breaking H1FY2018 semester

Silhouettes of hikers At DuskJuly 31, 2018: Webmecanik, the first Marketing Automation Cloud and Open-Source Software Vendor in Europe, announced today a strong first semester. The turnover increased by 30% including 27 new customer including renowned names such as Mondial Relay, Crédit Agricole CashinTime, Reed Exhibition, Avea La Poste and Engie. The company has been breakeven since ...

> Read more...

Content of the Automation Update – August 2018

We are pleased to inform you of the release of the new version of your Webmecanik Automation software! It contains the 2. 14. 0 and 2. 14. 1 Mautic versions as well as additional contributions from us. You will discover new ways of using the email channel with the RSS to email and the email reply manager. ...

> Read more...

The 5 mistakes to avoid with Marketing Automation

Business people holding tick and cross sign icon placards, decision making conceptMarketing Automation, as its name indicates, is going to help you automate your marketing strategy and processes. It is going to save you some precious time and help you gain in efficiency. Although there are many softwares and tools today that help you implement a long lasting strategy, there are some points you will ...

> Read more...

Give back to the community what the community brings to you, an Open Source philosophy.

Human chain paper with light and shadow on wood tableI wanted to share a few words and thoughts about Open Source. Working for 3 years very closely with the Mautic open source community, I’ve seen people and especially companies behaving differently. And sometimes, it irritates me a little bit to hear “I’m an expert of that community” when those experts never contributed. ...

> Read more...

Power in Partnership : Cooperation beyond the Company is Key, an IBM Survey of 2,148 CEOs

RGPD2018Alliances are CriticalIBM conducted a survey of over 2,100 CEOs globally and learned what we’ve all been seeing as leaders of alliances — Alliances are mission-critical and can be leading organizations to be more responsive, agile, and able to meet the fast-changing requirements expected from their customers. The survey broke down organizations into three ...

> Read more...

AutomationDay: the marketing automation event

Capture d’écran 2018-07-02 à 11.26.07It is happening, and it is happening rather soon. On the 4th of September 2018, Webmecanik will be the official sponsor of AutomationDay, the marketing automation event.  What is AutomationDay? AutomationDay is a unique concept in France created 3 years ago to gather all Marketing Automation experts and users and to discuss about its ...

> Read more...

Marketing Automation Software Comparison

webmecanik-comparatif-solutionHow to choose the right marketing automation tool? You are convinced that Inbound Marketing will help your business flourish and you need a marketing automation software to implement your strategy. But where to start? These platforms are invading the market and you have to be sure to choose the one that best ...

> Read more...

Manage cookies to be GDPR compliant

RGPD-blog-wmkWhat the GDPR regulation statesIn terms of GDPR, it is requested to gather the explicit consent of your visitors to use cookies on your website. Cookie technology gathers personal information on your visitors’ behavior without them being aware of it, hence the necessity of gathering consent. It is the same procedure when you ...

> Read more...

How the choice of your software will make you comply to American rules

0To have a better understanding on how the United-States impose their law on the rest of the world, an excellent parliamentarian report exists: the Berger-Lellouche report named after its co-authors, two MPs, Karine Berger and Pierre Lellouche. From 2004 to 2006, Pierre Lellouche was president of the NATO parliamentarian assembly and was also vice-president ...

> Read more...

Webmecanik Automation Update

Mise-a-jour-automationWe are pleased to inform you that the new version of your Webmecanik Automation software will soon be released! It includes the 2. 13. 0 and 2. 13. 1 Mautic versions as well as additional contributions from our part. You will now have new campaign actions, new improvements to make the software even ...

> Read more...

Learn more about Automation

Learn more about Automation

Track your visitors and increase your conversions by automating the qualification process. Create automated strategies. Significantly increase the ROI of your efforts.