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AutomationDay, the Marketing Automation After Event

20180904_Autmationday-73AutomationDay, the Marketing Automation event was held on the 4th of September 2018, at the Hôtel de Région Auvergne-Rhônes-Alpes in Lyon, France. This third edition brought true novelties to such gatherings. Open to the general public for the first time since its creation, more than 200 participants from around the world gathered in an ...

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Marketing Automation: the road to success

blog-webmecanik-ia-marketing-automationEveryone is talking about Marketing Automation. Do you really know what lies behind this word? Do you know how and why to use it? Do you know if it can adapt to your industry? Discover the secrets of Marketing Automation and the great business opportunities it represents.  1.  Save some timeThey say ...

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4 questions to ask yourself to define your B2C nurturing strategy

kevar-whilby-30910-unsplashAs any B2C marketing professional, you have probably imagined that the “lead nurturing” concept only applies to the B2B industries.  With the advent of new platforms like marketing automation, B2C marketers are beginning to understand that it is very useful to set up nurturing scenarios for their customers. B2C marketers add client nurturing to their marketing strategies ...

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How Artificial Intelligence will impact Marketing Automation in 2018

blog-webmecanik-ia-marketing-automation25 years after it’s appearance, the automation of marketing seems to be as popular as ever. The advent of social media has boosted the market to reach, today, 1. 65 billions of dollars.   However, automation alone does not explain this exploding phenomena.  Marketing Automation has actually reached such a peak after having integrated ...

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Webmecanik achieves a record-breaking H1FY2018 semester

Silhouettes of hikers At DuskJuly 31, 2018: Webmecanik, the first Marketing Automation Cloud and Open-Source Software Vendor in Europe, announced today a strong first semester. The turnover increased by 30% including 27 new customers including renowned names such as Mondial Relay, Crédit Agricole CashinTime, Reed Exhibition, Avea La Poste and Engie. The company has been breakeven since ...

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Content of the Automation Update – August 2018

We are pleased to inform you of the release of the new version of your Webmecanik Automation software! It contains the 2. 14. 0 and 2. 14. 1 Mautic versions as well as additional contributions from us. You will discover new ways of using the email channel with the RSS to email and the email reply manager. ...

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The 5 mistakes to avoid with Marketing Automation

Business people holding tick and cross sign icon placards, decision making conceptMarketing Automation, as its name indicates, is going to help you automate your marketing strategy and processes. It is going to save you some precious time and help you gain in efficiency. Although there are many softwares and tools today that help you implement a long lasting strategy, there are some points you will ...

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Give back to the community what the community brings to you, an Open Source philosophy.

Human chain paper with light and shadow on wood tableI wanted to share a few words and thoughts about Open Source. Working for 3 years very closely with the Mautic open source community, I’ve seen people and especially companies behaving differently. And sometimes, it irritates me a little bit to hear “I’m an expert of that community” when those experts never contributed. ...

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Power in Partnership : Cooperation beyond the Company is Key, an IBM Survey of 2,148 CEOs

RGPD2018Alliances are CriticalIBM conducted a survey of over 2,100 CEOs globally and learned what we’ve all been seeing as leaders of alliances — Alliances are mission-critical and can be leading organizations to be more responsive, agile, and able to meet the fast-changing requirements expected from their customers. The survey broke down organizations into three ...

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AutomationDay: the marketing automation event

Capture d’écran 2018-07-02 à 11.26.07It is happening, and it is happening rather soon. On the 4th of September 2018, Webmecanik will be the official sponsor of AutomationDay, the marketing automation event.  What is AutomationDay? AutomationDay is a unique concept in France created 3 years ago to gather all Marketing Automation experts and users and to discuss about its ...

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