the marketing automation blog

Content of the Automation Update – August 2018

We are pleased to inform you of the release of the new version of your Webmecanik Automation software! It contains the 2. 14. 0 and 2. 14. 1 Mautic versions as well as additional contributions from us. You will discover new ways of using the email channel with the RSS to email and the email reply manager. ...

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Power in Partnership : Cooperation beyond the Company is Key, an IBM Survey of 2,148 CEOs

RGPD2018Alliances are CriticalIBM conducted a survey of over 2,100 CEOs globally and learned what we’ve all been seeing as leaders of alliances — Alliances are mission-critical and can be leading organizations to be more responsive, agile, and able to meet the fast-changing requirements expected from their customers. The survey broke down organizations into three ...

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AutomationDay: the marketing automation event

Capture d’écran 2018-07-02 à 11.26.07It is happening, and it is happening rather soon. On the 4th of September 2018, Webmecanik will be the official sponsor of AutomationDay, the marketing automation event.  What is AutomationDay? AutomationDay is a unique concept in France created 3 years ago to gather all Marketing Automation experts and users and to discuss about its ...

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Manage cookies to be GDPR compliant

RGPD-blog-wmkWhat the GDPR regulation statesIn terms of GDPR, it is requested to gather the explicit consent of your visitors to use cookies on your website. Cookie technology gathers personal information on your visitors’ behavior without them being aware of it, hence the necessity of gathering consent. It is the same procedure when you ...

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How the choice of your software will make you comply to American rules

0To have a better understanding on how the United-States impose their law on the rest of the world, an excellent parliamentarian report exists: the Berger-Lellouche report named after its co-authors, two MPs, Karine Berger and Pierre Lellouche. From 2004 to 2006, Pierre Lellouche was president of the NATO parliamentarian assembly and was also vice-president ...

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Webmecanik Automation Update

Mise-a-jour-automationWe are pleased to inform you that the new version of your Webmecanik Automation software will soon be released! It includes the 2. 13. 0 and 2. 13. 1 Mautic versions as well as additional contributions from our part. You will now have new campaign actions, new improvements to make the software even ...

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Webmecanik Marketing Automation meets with GDPR regulations

RGPD-blog-wmkThe new GDPR regulation, General Regulation on Data Protection, is more relevant than ever. Coming into effect on the 25th of May 2018, it aims to better protect personal data. This subject is well known for being confusing but, good news for 98% of the companies out there, it only takes a few ...

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The Marketing Automation Landscape: An Interview with Mika Aalto


At Automation Day 2017, we sat down with Mika Aalto of Kasko Digital to get his opinions on the current marketing automation landscape, common mistakes companies make, and how open source marketing automation could be the key driver of the future of any company’s technology ecosystem. Read the the interview or watch the ...

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CRM-Automation integration is not complicated

Pipedrive Mautic Webmecanik integrationIt all starts with your company being clear about their sales and marketing process
This being said, it’s actually a pain in the ass :) We have built and keep on improving a worklfow integrating a CRM and our Marketing Automation solution at Webmecanik. Have in mind that, what has shown results for a ...

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Inbound Marketing Berlin

bannerInbound Marketing Berlin is a group that meets regularly to discuss emerging trends in inbound marketing and engage in discussion to develop best practices. Next Meet-Up: When: 02/03/2017Where: betahausPrinzessinnenstr. 19-2010969 Berlin Dear reader, You’ve probably realised that we’re fans of Inbound Marketing. We love relevant content, appreciate being contacted at the right moment, and ...

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Learn more about Automation

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