the marketing automation blog

Marketing Automation: the road to success

blog-webmecanik-ia-marketing-automationEveryone is talking about Marketing Automation. Do you really know what lies behind this word? Do you know how and why to use it? Do you know if it can adapt to your industry? Discover the secrets of Marketing Automation and the great business opportunities it represents.  1.  Save some timeThey say ...

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4 questions to ask yourself to define your B2C nurturing strategy

kevar-whilby-30910-unsplashAs any B2C marketing professional, you have probably imagined that the “lead nurturing” concept only applies to the B2B industries.  With the advent of new platforms like marketing automation, B2C marketers are beginning to understand that it is very useful to set up nurturing scenarios for their customers. B2C marketers add client nurturing to their marketing strategies ...

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Webmecanik Marketing Automation meets with GDPR regulations

RGPD-blog-wmkThe new GDPR regulation, General Regulation on Data Protection, is more relevant than ever. Coming into effect on the 25th of May 2018, it aims to better protect personal data. This subject is well known for being confusing but, good news for 98% of the companies out there, it only takes a few ...

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CRM-Automation integration is not complicated

Pipedrive Mautic Webmecanik integrationIt all starts with your company being clear about their sales and marketing process
This being said, it’s actually a pain in the ass :) We have built and keep on improving a worklfow integrating a CRM and our Marketing Automation solution at Webmecanik. Have in mind that, what has shown results for a ...

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Inbound Marketing Berlin

bannerInbound Marketing Berlin is a group that meets regularly to discuss emerging trends in inbound marketing and engage in discussion to develop best practices. Next Meet-Up: When: 02/03/2017Where: betahausPrinzessinnenstr. 19-2010969 Berlin Dear reader, You’ve probably realised that we’re fans of Inbound Marketing. We love relevant content, appreciate being contacted at the right moment, and ...

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Learn more about Automation

Learn more about Automation

Track your visitors and increase your conversions by automating the qualification process. Create automated strategies. Significantly increase the ROI of your efforts.