the marketing automation blog

The Marketing Automation Landscape: An Interview with Mika Aalto


At Automation Day 2017, we sat down with Mika Aalto of Kasko Digital to get his opinions on the current marketing automation landscape, common mistakes companies make, and how open source marketing automation could be the key driver of the future of any company’s technology ecosystem. Read the the interview or watch the ...

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CRM-Automation integration is not complicated

Pipedrive Mautic Webmecanik integrationIt all starts with your company being clear about their sales and marketing process
This being said, it’s actually a pain in the ass :) We have built and keep on improving a worklfow integrating a CRM and our Marketing Automation solution at Webmecanik. Have in mind that, what has shown results for a ...

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Inbound Marketing Berlin

bannerInbound Marketing Berlin is a group that meets regularly to discuss emerging trends in inbound marketing and engage in discussion to develop best practices. Next Meet-Up: When: 02/03/2017Where: betahausPrinzessinnenstr. 19-2010969 Berlin Dear reader, You’ve probably realised that we’re fans of Inbound Marketing. We love relevant content, appreciate being contacted at the right moment, and ...

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Mautic Meetup London: A Show of Force

The community that just keeps getting bigger and betterRoughly one and a half years have passed since v1. 0 of Mautic’s open source marketing automation was released to the public. Back then, the same old and expensive names dominated the market; and with multiple new marketing automation tools being launched every month, the Mautic ...

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Automation Update – December 2016

Content of the December Automation Update 2016We have the pleasure to inform you that a new update to your Webmecanik Automation has arrived! Attention: this update cannot be applied to accounts using GoToWebinar. These accounts will be updated in our next release due at the end of December/beginning of January. This update comes with multiples ...

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Automation Update – September 2016

Automation Update for September 2016After a hopefully pleasant summer holiday, we’re happy to inform you that the upcoming update contains many new functions! Such as a new email editor and more flexible landing pages, contact management through lead stages, synchronisation with Salesforce becoming bidirectional, the monitoring of mentions and hashtags, and Twitter message posting, and a ...

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Dmexco: Coffee and Consultations

Dmexco in Cologne 14-15 September 2016It should come as no surprise that an event with over 1,000 exhibitors and 50,000 visitors for digital marketing will include the presence of Webmecanik; and next week at Dmexco marks an important milestone for us: a first appearance at an industry event in the German market. This isn’t our ...

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Automation Update – August 2016

Contents of the Automation Update for August 2016I am writing today to let you know the updates that will be implemented to your Automation accounts from today through to Monday. This will include one new feature (don’t worry, more are coming soon! ). We have been working hard on software stability for the past ...

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A Weekend in La Rochelle and an Unstoppable Sales Process

The sales and marketing team at Webmecanik focuses on a unique goal as its offer is now going international: GROWTH. Acquiring clients and assisting them in a way that only we know how, and attracting the best new talent and developing them is not easy. To keep our dynamic and solution-oriented approach we ...

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The cycle of life continues

1510_wmk_changement_nom (2)This year marks Eureos’ 9th anniversary. We have a lot to celebrate and we have two announcements to make. But let’s start with a look back over the road we’ve travelled.

Our story
The company was founded in 2006 by Jérôme and Jean-Marc whose project was to put industrial companies in ...

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