the marketing automation blog

Marketing Automation: the road to success

blog-webmecanik-ia-marketing-automationEveryone is talking about Marketing Automation. Do you really know what lies behind this word? Do you know how and why to use it? Do you know if it can adapt to your industry? Discover the secrets of Marketing Automation and the great business opportunities it represents.  1.  Save some timeThey say ...

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4 questions to ask yourself to define your B2C nurturing strategy

kevar-whilby-30910-unsplashAs any B2C marketing professional, you have probably imagined that the “lead nurturing” concept only applies to the B2B industries.  With the advent of new platforms like marketing automation, B2C marketers are beginning to understand that it is very useful to set up nurturing scenarios for their customers. B2C marketers add client nurturing to their marketing strategies ...

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How Artificial Intelligence will impact Marketing Automation in 2018

blog-webmecanik-ia-marketing-automation25 years after it’s appearance, the automation of marketing seems to be as popular as ever. The advent of social media has boosted the market to reach, today, 1. 65 billions of dollars.   However, automation alone does not explain this exploding phenomena.  Marketing Automation has actually reached such a peak after having integrated ...

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Give back to the community what the community brings to you, an Open Source philosophy.

Human chain paper with light and shadow on wood tableI wanted to share a few words and thoughts about Open Source. Working for 3 years very closely with the Mautic open source community, I’ve seen people and especially companies behaving differently. And sometimes, it irritates me a little bit to hear “I’m an expert of that community” when those experts never contributed. ...

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Webmecanik Marketing Automation meets with GDPR regulations

RGPD-blog-wmkThe new GDPR regulation, General Regulation on Data Protection, is more relevant than ever. Coming into effect on the 25th of May 2018, it aims to better protect personal data. This subject is well known for being confusing but, good news for 98% of the companies out there, it only takes a few ...

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CRM-Automation integration is not complicated

Pipedrive Mautic Webmecanik integrationIt all starts with your company being clear about their sales and marketing process
This being said, it’s actually a pain in the ass :) We have built and keep on improving a worklfow integrating a CRM and our Marketing Automation solution at Webmecanik. Have in mind that, what has shown results for a ...

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Inbound Marketing Berlin

bannerInbound Marketing Berlin is a group that meets regularly to discuss emerging trends in inbound marketing and engage in discussion to develop best practices. Next Meet-Up: When: 02/03/2017Where: betahausPrinzessinnenstr. 19-2010969 Berlin Dear reader, You’ve probably realised that we’re fans of Inbound Marketing. We love relevant content, appreciate being contacted at the right moment, and ...

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Mautic and Webmecanik – A Match Made in Heaven

mastered-mauticMautic is an open-source marketing automation software; the only royalty free option on a market dominated by the likes of Hubspot, Marketo, Salesforce’s Pardot, and Oracle’s Eloqua. Why would Mautic users be interested in myWebmecanik? Webmecanik specialises in the technical deployment of Mautic. Our team have developed myWebmecanik which allows you to deploy new ...

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Dmexco: Coffee and Consultations

Dmexco in Cologne 14-15 September 2016It should come as no surprise that an event with over 1,000 exhibitors and 50,000 visitors for digital marketing will include the presence of Webmecanik; and next week at Dmexco marks an important milestone for us: a first appearance at an industry event in the German market. This isn’t our ...

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Inbound marketing represents the revival of B2B marketing

construisez_base_contactLe Vertone’s Green Paper on inbound marketing has just been published. I was happy to participate in an interview with some of the market’s most important editors such as Oracle, Hubspot, and Marketo, as well as our friends from Zuma, 1min30, Aressy, Pim-Bim, Les Navigateurs ou Plezi. A summary of the state of B2B ...

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Learn more about Automation

Learn more about Automation

Track your visitors and increase your conversions by automating the qualification process. Create automated strategies. Significantly increase the ROI of your efforts.