the marketing automation blog

Mautic Raises $5M

Investors Confirm their Confidence in the Mautic ProjectMautic is the first open source marketing automation software. Last February founder David Hurley managed to raise seed funding of $600,000. Barely six months later, with a strong team now behind him, the company has achieved Series A funding of $5 million. Webmecanik is the second largest contributor to ...

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Landing Page Rules and Why You Should Break Them

I’m going to let you in on a secret: there is no copy and paste formula for making good landing pages. What worked for one company might not work for yours; so don’t take everything on face value, even this article. That said, we can certainly prompt some ideas for improving. K. I. ...

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On the Subject of Emails

It’s nothing new: when sending emails to contacts, especially cold emails, you need to be at the very least to the point, catchy, and personal. A lot of focus is afforded to carrying out this task effectively and rightfully so. According to Ascend2 82% of us use email marketing, so it’s somewhat of ...

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The Importance of Giving Visitors What They Want

Allow your visitors to access the content they want. If you want to capture, nurture, and convert unknown visitors, don’t continuously take a comply-or-leave approach; you may just be driving away potential leads. Give them a chance and they might give you one.

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Euro 2016: Can You Sponsor Sincerity?

Euro 2016 has now begun, and with it the frantic efforts of marketing teams across the world trying to capitalise on the largest ever iteration of the tournament. In this article I argue that many are blinded by mass followings for brand exposure and miss out on the valuable ambassadors with a lesser following ...

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SMX München 2016 – online visibility is driven by the user experience

imageIn this changing context, what are the consistent KPI’s to monitor?
Webmecanik has attended to its first event in Germany last week. The Search Marketing Exposition is a cycle of conferences, attracting world-famous speakers in the field of digital marketing.
“Please! Let me know what the last trends are talking about ...

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Meet Webmecanik @SMX Munich 2016!

smx-muenchen1“SMX is the best address for topics such as SEO/SEM! ” said Vaceslav Klassen (Rohde & Schwarz) after attending to the previous edition of the event. As Webmecanik will be in Munich in two short weeks as an exhibitor for the first time in Germany; this quote gives me an excuse to remind communication agencies ...

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